In part one of this livestream
, we built a way to capture referrals (e.g. know who referred whom). Now we're going to create a referral page for each user to make it easier for them to refer. The page will allow users to see their referral URL and automatically send it via email to their friends.
For a good introduction to referral marketing, check out this piece on how Morning Brew (a newsletter) built an audience of 1.5M
using this technique.