Over the past few years, I’ve worked at traditional advertising agencies, in-house at DTC brands, and branding agencies that worked with start-ups. At all of these jobs, I did slightly different things. In advertising, I came up with campaigns with an art director and wrote scripts. When I was in-house, I wrote copy for product launches, emails, social media, websites, and packaging. And at branding agencies, I did copy from a more strategic lens and worked on the tone of voice, messaging, naming, brand copywriting, and UX copy.
Even though I loved it all, I now focus on the branding and digital side of things. I do strategy and copywriting for brands who want to figure out who they should talk to and how they should talk about it. I also help brands write their website copy, which is always fun because you see the messaging and tone of voice work come to life on their website! It also involves a lot of UX thinking because you need to think of the structure of the page and how the copy is going to live on it––this is all content design!
Or as I like to tell my 11 year old sister who always asks me what I do: I figure out what kind of words I need to write and then I write them.
And on the side, I’m also a content creator. I work with a range of lifestyle, beauty, and home brands and make content on Instagram and TikTok. I also love sharing travel recommendations and tips on quitting your job!